Define Your Audience

Creating buyer personas is a crucial part of the inbound marketing process, because they help your organization provide valuable content and service solutions to real people who are, at this very moment, Googling real questions to their real challenges at work. 

In fact, using buyer personas:

  • Can make your website 2-5 times more effective
  • Will help you connect with your audience
  • Allows you to target and personalize content